The Dip – Season 2 Episode 8 – What is value? How do we assign value?
The Dip > The Dip – Season 2 Episode 8 – What is value? How do we assign value?
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Shawn Kanungo & Wang Yip

What is value? What is the real or perceived value of an item? And why do we place greater or fewer value on some things than others? Is it based on marketing?

Rory Sutherland is a British advertising executive and is the current Executive Creative Director of OgilvyOne – he shares an interesting story about how Prussians made the potato a key crop and we learn Shawn and Wang’s thoughts on what and how humans value things.

When is the last time you bought something based on the marketing? Let us know on Twitter and while you’re at it, rate and review us on iTunes and subscribe to us on iTunes, Stitcher, Google Play or your favourite podcast platform.

@Shawnkanungo and @Wangyip